ELLESSE

來(lái)自意大利卓越的高級(jí)運(yùn)動(dòng)品牌ELLESSE，一直以創(chuàng)新、時(shí)尚及精巧的設(shè)計(jì)，引領(lǐng)市場(chǎng)潮流。是貴族高級(jí)運(yùn)動(dòng)品牌服飾的代表，是追求品質(zhì)、設(shè)計(jì)、面料到極致的運(yùn)動(dòng)品牌。 ELLESSE is a premium Italian sports brand, incorporating Italian tailoring into contemporary and stylish sport fashion apparel. The brand differentiates itself through “style beyond performance” offering premium quality combined with sophisticated stylish Italian design and updated with the season’s latest trends. ELLESSE 秉承意大利人原創(chuàng)的熱情與精神，無(wú)論在運(yùn)動(dòng)服裝或運(yùn)動(dòng)鞋的設(shè)計(jì)上，均勇于嘗試，不斷突破，并于創(chuàng)作過(guò)程中融合功能與時(shí)尚兩大元素，為每一件產(chǎn)品賦予獨(dú)特的個(gè)性。全球主流時(shí)尚與意大利藝術(shù)氣息完美結(jié)合的運(yùn)動(dòng)裝及尖端科技與時(shí)尚元素融合的運(yùn)動(dòng)鞋，都體現(xiàn)了ELLESSE的激情時(shí)尚，運(yùn)動(dòng)，生活休閑三大系列的主題風(fēng)格。 Influenced by the strong Italian passion and creativity, ELLESSE continues today to be innovative in their designs, injecting sophistications to both apparel and footwear products. All products are beautifully cut and tailor fitted. The use of rich, high quality fabrics and the importance paid to every detail has resulted in very distinctive collect. 1959 年：L.S.為其品牌創(chuàng)始人名的開頭字母， 1959年始創(chuàng)于佩魯賈。它誕生在意大利的滑雪場(chǎng)，滑雪者因找不到能滿足其對(duì)于式樣及表演要求的滑雪產(chǎn)品而自創(chuàng)了該品牌。這位滑雪者就是雷昂納多.塞爾維多， 對(duì)滑雪運(yùn)動(dòng)的熱愛(ài)加之高超的成衣技術(shù)造就他在滑雪服裝界的革命性設(shè)計(jì)。20世紀(jì)60年代60年代后期，塞爾維多發(fā)明的面料大幅提高了產(chǎn)品的運(yùn)動(dòng)性能且式樣前衛(wèi),革命性地改變了全球的滑雪用品市場(chǎng)。 L.S. – After its creator’s initials – was born in Perugia, 1959. It began on the Italian slopes with a skier who could not find skiing product that met his own personal requirements for style and performance. Leonardo Servadio decided to fuse his passion for skiing with his expertise in tailoring to create revolutionary designs in skiwear. At the end of the decade Servadio revolutionised the world ski market with fabrics that could enhance athletic performance and style innovation. 1975：ELLESSE 進(jìn)軍網(wǎng)球運(yùn)動(dòng)服裝市場(chǎng). 正如在滑雪市場(chǎng)的優(yōu)良表現(xiàn)，經(jīng)典的意大利設(shè)計(jì)風(fēng)格和時(shí)尚元素的完美融合，使得ELLESSE網(wǎng)球系列同樣在短時(shí)間內(nèi)大獲成功。同年，新的ELLESSE ‘半球面’ 商標(biāo)圖案誕生 – 此圖案表現(xiàn)了半個(gè)網(wǎng)球球體，其上有2條紅色的縫合線也暗示著紅色滑雪板。 1975:ELLESSE moves into tennis sportswear. Just as the ski market, there was a strong desire for Italian style and fashion in tennis – making the ELLESSE collection an immediate success. 1980：ELLESSE 再接再厲成功簽約贊助各類世界頂尖運(yùn)動(dòng)員和各大不同賽事，例如紐約馬拉松大賽以及法拉利F1車隊(duì)等。克里斯.伊夫德（Chris Evert）和圭勒莫?維拉斯亦同ELLESSE簽署贊助合約。 1980: ELLESSE continues to build on its success by signing sponsorship deals with top athletes & events as diverse as the New York Marathon & the Ferrari Formula 1 team. Chris Evert and Guillermo Vilas signed sponsorship agreements with ELLESSE. 1985 和 1986：德國(guó)網(wǎng)球選手鮑里斯.貝克爾（Boris Becker）身著ELLESSE贊助系列兩奪溫布爾登大賽，成為溫布爾登最年輕的單打冠軍，此記錄至今仍未被打破。 1985&1986: German tennis player – Boris Becker wins Wimbledon twice with ELLESSE. 1993：PENTLAND 集團(tuán)上市公司最終成為ELLESSE品牌新的全球所有者(PENTLAND)集團(tuán)擁有, LACOSTE SPEEDO等10幾個(gè)全球著名運(yùn)動(dòng)品牌，是世界上最大的服裝品牌集團(tuán)之一) 1993: PENTLAND Group plc becomes the owner of the ELLESSE brand throughout the world (including LACOSTE SPEEDO more than ten global sport brands) 1997：Jean-Luc Cretier, 由ELLESSE贊助的法國(guó)國(guó)家滑雪隊(duì)成員，在日本舉辦的長(zhǎng)野冬奧會(huì)上一舉摘得滑雪項(xiàng)目金牌。 1997: Jean-Luc Cretier, member of the ELLESSE-sponsored French national ski team, wins the gold medal for downhill skiing at the Winter Olympics in Nagano, Japan. 2000s：ELLESSE繼續(xù)保持著其良好的全球知名高端運(yùn)動(dòng)品牌形象，繼續(xù)植根于滑雪和網(wǎng)球運(yùn)動(dòng)，立志在消費(fèi)者心中保持運(yùn)動(dòng)激情和專業(yè)聲望的意大利運(yùn)動(dòng)品牌形象。 2000: ELLESSE continues to be known globally as a prestigious & aspirational Italian sportswear brand with its roots in Ski and Tennis. ELLESSE 特別為富有熱情的運(yùn)動(dòng)休閑愛(ài)好者設(shè)計(jì)，兼具功能性及美觀時(shí)尚外型的雙重需求名譽(yù)全球的意大利知名運(yùn)動(dòng)品牌，廣大的全球市場(chǎng)分額，全球體育服裝市場(chǎng)的重大契機(jī)，來(lái)自PENTLAND & UCCAL公司的長(zhǎng)期投資，這些巨大的優(yōu)勢(shì)將帶領(lǐng)ELLESSE 在中華土地上創(chuàng)造運(yùn)動(dòng)神話。 ELLESSE is specially designed for consumers who care about their appearances and want to make a statement with the brand they choose to wear at work or for leisure. The brand possesses a significant opportunity in the global sports fashion market and with the long term strategic alliances between PENTLAND and UCCAL, ELLESSE is deemed to excel in the China market. 2007年，48年后的今天，ELLESSE終于在UCCAL的鼎立支持中邁入中國(guó)，UCCAL成為ELLESSE在中國(guó)地區(qū)的獨(dú)家特許經(jīng)銷商，并在2007年9月初開設(shè)了中國(guó)第一家ELLESSE專賣店，在雙方的不斷的努力下ELLESSE將會(huì)在中國(guó)發(fā)展為一個(gè)引領(lǐng)時(shí)尚運(yùn)動(dòng)的世界級(jí)品牌。 With the support from UCCAL, the exclusive distributor in China, the first ELLESSE store is scheduled to open in September 2007. We are confident that under this strong collaboration between Pentland and Uccal, ELLESSE will become the leading sports fashion brand in China.