經(jīng)典美國(guó)休閑服飾品牌 — Chaps，代表了標(biāo)志性的美式風(fēng)格，
致力將率性、自信、充滿(mǎn)活力的品牌精神融入現(xiàn)代人生活，并提供全方位的產(chǎn)品體驗(yàn)。
創(chuàng)立于1978年的美國(guó)品牌Chaps，其理念通過(guò)品牌希望實(shí)現(xiàn)人們對(duì)完美生活方式的向往，品牌很快確立了作為標(biāo)志性美式生活的代名詞。
Chaps以其細(xì)節(jié)的獨(dú)特設(shè)計(jì)傳承品牌風(fēng)格。
最受歡迎的運(yùn)動(dòng)條紋和格子襯衣，貼身設(shè)計(jì)完美體現(xiàn)身型，搭配剪裁得體的褲裝相得益彰；
同時(shí)，傳承品牌運(yùn)動(dòng)的風(fēng)格，經(jīng)典polo衫也占Chaps服飾系列重要的一席。
色彩亮麗的polo衫混搭Chaps各系列的服飾，都能演繹多變的風(fēng)格。
Chaps的設(shè)計(jì)理念是通過(guò)多元化的產(chǎn)品，傳達(dá)一種品牌與生俱來(lái)的歡樂(lè)和自信，表現(xiàn)永恒的風(fēng)尚。
Chaps中國(guó)首家旗艦店位于上海淮海中路815號(hào)，更多Chaps品牌專(zhuān)賣(mài)店將于近期陸續(xù)開(kāi)業(yè)，敬請(qǐng)關(guān)注。
1978. 時(shí)尚界鼻祖RALPH LAUREN先生在美國(guó)創(chuàng)立的（拉夫勞倫）男裝品牌CHAPS
2005. RALPH LAUREN先生將CHAPS品牌重新定位，使其成為擁有完善產(chǎn)品線(xiàn)的獨(dú)立品牌
2006. CHAPS品牌推出女裝和童裝服飾
2007. CHAPS 品牌推出家居用品
2014. 在美國(guó)市場(chǎng)的零售額超過(guò)10億美元，產(chǎn)品線(xiàn)覆蓋男裝、女裝、童裝，家居和配飾 傳承了RALPH LAUREN的品牌精髓，成為以現(xiàn)代生活方式為代表的時(shí)尚品牌
2015. CHAPS的銷(xiāo)售渠道幾乎遍布全世界，包括美洲、歐洲、亞洲及中東等多個(gè)國(guó)家，更于年底全面進(jìn)駐中國(guó)。中國(guó)首家旗艦店在上�；春Ｂ烽W亮登場(chǎng)。
2016.CHAPS中國(guó)的腳步不停歇：上海、北京、重慶、沈陽(yáng)、哈爾濱、南京、蘭州、三亞、廣州。。。。。。
Offering a
complete lifestyle collection for the family and home, Chaps represents fashion
that is casual, confident, spirited and fresh.
Launched in 1978,
Chaps was created to be more than a just label,
and quickly
established itself as a lifestyle that evoked an iconic American sensibility.
Special details
provide each garment with a unique twist. Popular Chaps designs include the
perfect-fitting shirt in smart stripes or checks,
along with
classic, flattering pants. The signature Chaps polo shirt is also an important
part of the brand, drawing on a sporty heritage.
Splashes of
vibrant color easily combine with the rest of the collection.
The Chaps design
philosophy is communicated through versatile collections with a spirited
confidence that can be worn season after season,
celebrating
timeless and accessible style.
The new Chaps
flagship store is located at No 815, Huaihai Middle Road, Shanghai with more
stores scheduled to open in the coming years.
