XXTRA-質(zhì)萃 的目標(biāo)消費(fèi)群是“有氣質(zhì)的優(yōu)雅女士們”，她們希望自己看上去漂亮、年輕有女人味、此外，相對(duì)一部分人喜歡休閑風(fēng)格而非傳統(tǒng)保守辦公室風(fēng)格的職業(yè)女性，她們相當(dāng)注重品質(zhì)并具有很強(qiáng)的購(gòu)買力，不僅新潮又強(qiáng)烈突出自我，她們受時(shí)尚信息引領(lǐng)程度高，對(duì)行為影響較大，社交活動(dòng)頻繁，愛(ài)好廣泛，生活豐富多彩有活力，喜歡與好友結(jié)伴購(gòu)物，對(duì)色彩、款式、有更加出位的大膽要求，對(duì)品牌有一定的崇尚心態(tài)，并容易培養(yǎng)出品牌忠誠(chéng)度，25-45歲得優(yōu)雅女士都屬于 XXTRA-質(zhì)萃 的消費(fèi)群。
XXTRA target consumer group is the " temperament elegant ladies " they wanted to look beautiful, young woman, in addition, the relative part of people like leisure style rather than the traditional conservative office style occupation female, they are very focused on quality and has a strong purchasing power, not only the trendy and strongly prominent self they lead the fashion information, a high degree of influence on behaviorlarge, frequent social activities, hobbies, rich and colorful life with vitality, love and friends go shopping, color,style, more a bit of bold the brand has a certain degree of advocating mentality, and easy to cultivate brand loyalty, 25-45 years of grace the ladies belonging to the XXTRA consumer group.
