寧波男裝品牌杉杉即將出征參展CHIC2014

展位號(hào)

E1A01

公司中文名稱：寧波杉杉服裝品牌經(jīng)營有限公司
公司英文名稱：

展品類別明細(xì)： 正裝、

展品英文類別明細(xì)： Formal、

展品中文品牌：杉杉
展品英文品牌：FIRS

參展目的：

1.商貿(mào)需求 Needs of Trade Services：

尋求代理商/經(jīng)銷商/招募加盟商Seeking Agents/Distributors/Franchising
尋求品牌托管 Finding Brand Management
直營進(jìn)駐百貨公司 Direct Sales in Department Stores
直營進(jìn)駐購物中心 Direct Sales in Shopping Malls

2.區(qū)域需求Needs on Market Regions：

東北Northeast China
西北 Northwest China

3.希望進(jìn)入的百貨公司和購物中心 Department Stores& Shopping Malls that you would like to enter：

A類商圈、A類商場

4.海外市場需求 Needs for Overseas Market ( Overseas brands don’t need to fill in)：

尋找的海外合作方式Overseas Cooperation：
目標(biāo)海外市場Target Overseas Market：

企業(yè)介紹

中國•寧波杉杉服裝品牌經(jīng)營有限公司是中國本土最大的服裝產(chǎn)業(yè)集團(tuán)----杉杉股份所屬的主力產(chǎn)品旗艦企業(yè)。生產(chǎn)和銷售中高檔西服、襯衫、服飾等。1989年，杉杉品牌的創(chuàng)始人和締造者鄭永剛發(fā)出“創(chuàng)中國西服第一品牌”的誓言，在中國服裝界率先實(shí)施品牌發(fā)展戰(zhàn)略；1990年提出無形資產(chǎn)經(jīng)營理念；1992年構(gòu)建起當(dāng)時(shí)全國最龐大最完整的市場銷售體系；1994年斥巨資全面導(dǎo)入企業(yè)形象識(shí)別系統(tǒng)（CIS）；1996年成為中國服裝業(yè)第一家上市公司；1998年建成國際一流水準(zhǔn)的服裝生產(chǎn)基地；1999年按國際最優(yōu)營銷模式進(jìn)行特許經(jīng)營的改革，形成了以加盟商為主體的市場營銷網(wǎng)絡(luò)，具有強(qiáng)有力的專業(yè)化的市場拓展能力，在中國主要城市開設(shè)專賣店，在主流商場開設(shè)專賣廳，達(dá)到了1000多家。杉杉品牌從無到有，從小到大，迅速成為中國消費(fèi)者最喜愛的服裝品牌，享譽(yù)天下。

品牌介紹

杉杉西服作為中國最早誕生的同行業(yè)名牌，在生產(chǎn)上采用從德國、日本、意大利引進(jìn)的世界一流的全自動(dòng)吊掛式流水線操作。在工藝定位，生產(chǎn)流程等方面的軟件應(yīng)用在中國是首家。本企業(yè)管理上由日本大東株式會(huì)社和意大利法拉奧公司的專家直接主持，并且早在1996年就全面采用ISO9002質(zhì)量體系進(jìn)行品質(zhì)控制。作為中國名牌、中國馳名商標(biāo)的杉杉品牌，是首家通過綠色環(huán)保認(rèn)證的服裝品牌，也是中國服裝行業(yè)的代表品牌，形成了正裝、商務(wù)、休閑等系列化產(chǎn)品，其中杉杉西服和杉杉襯衫均榮獲首屆“中國名牌”產(chǎn)品稱號(hào)。在中國服裝界，杉杉創(chuàng)造了多項(xiàng)奇跡，贏得了諸多榮譽(yù)。

英文企業(yè)介紹

FIRS Clothing Brand Management Co., Ltd (Ningbo, China) is a main product flagship enterprise belonging to the largest clothing industry group in China——Shanshan Corporation. It produces and sells middle to high-grade suits, shirts, and dresses, etc. In 1989, Zheng Yonggang, the founder and creator of FIRS brand made the oath to “build the No.1 Suit Brand in China” and took the lead in implementing brand development strategy in Chinese clothing industry; in 1990, he put forward the idea of intangible assets management; in 1992, he constructed the largest and most complete sales system in China at that time; in 1994, he made a large investment to introduce the Corporate Identity System (CIS) comprehensively; in 1996, the company became the first listed company in Chinese clothing industry; in 1998, a world-level clothing production base was established; in 1999, the company carried out the franchise reform according to world best marketing mode, formed a marketing network with franchisees as main body, got a strong and professional market development ability, and started opening exclusive shops in major cities of China and exclusive stores in mainstream malls, and the number of stores reached over 1,000. FIRS Brand developed from nothing, and grew from small to big. Very soon, it became the favorite clothing brand among Chinese consumers and a worldwide renowned brand.

英文品牌介紹

As the earliest famous brand in Chinese clothing industry, FIRS Suit adopts the world first-class fully automatic hanging pile line operation imported from Germany, Japan, and Italy in production. It’s the first in China to apply software in craft orientation and production flow. The company’s business management is directly handled by experts from Japan’s Taito Joint-stock Company and Italian Gruppo Forall, and it started using ISO9002 quality system for quality control as early as in 1996.As a China Top Brand and China Famous Brand, FIRS is the first clothing brand to pass the Green Guard Certification, and also is a representative brand of Chinese clothing industry. It formed many series products, such as formal wear, business wear, and casual wear, etc, among which the FIRS Suit and FIRS Shirt got the first session “China Top Brand” title. In China’s clothing industry, FIRS created many miracles and won lots of honors.